Wednesday, February 17, 2016


A fashion design brand made from the love and passion for creativity is what label Chiaro by Devika Kalia stands for. Still a fairly new brand, Devika's brand brings together vibrant colours with a mix of styles to create a unique clothing collection. You'll find simple pieces with a focus on tailoring, to heavily embroidered pieces with a feminine touch.

In this spotlight, I go through what inspired Devika to pursue fashion design, what she finds difficult in this competitive industry, and what advice she would give to aspiring designers.

What is your background where did you go to school?

I was born and raised in Jalandhar, Punjab, did my graduation in Commerce and Masters in Business Administration.

How long have you been designing your collection for?

I have been designing since many many years now, initially for myself, friends and family but the brand itself was established in 2013.

What inspired you to go into the fashion industry?

Creativity. I could only imagine myself doing something in life that involved a creative pursuit to it, and fashion design is something where your imagination can fly to 
infinite dimensions, there are absolutely no boundaries.

What do you find most difficult about this industry?

If you have a lot of love and respect for what you're doing and if your focus is strong, then nothing comes across as difficult. In fact with such creative work like this, everyday there is something new and something more beautiful than yesterday - so, nothing really.

In regards to promoting your brand and products, what did you find the most useful tool was for this?

I'd say that the online shopping platform has made it easier to expand in to newer international markets. Since I sell largely internationally, I don't think it would have been possible without online portals and I'm sure a lot of other designers are profiting through such work bases.

What is your favourite part of going to work every day?

To see my imagination come to being. I love it when my clients place their trust in me and give me complete freedom and independence to design for them however I like. There's always this unsaid charm about a design after its construction is done.

If you could give one piece of advice for aspiring designers, what would it be?

I would advise them to not try to take any shortcuts, speak less so your work can talk more, and have respect for other peoples' work.

What is your ultimate aspiration for your brand? Where would you like it to be 20 years from now?

Well, I would like to see this brand cater to more and more people globally, but right now my focus is how much of my own imagination, creativity and my energy I can contribute to my work; and accepting gracefully each day as it comes.

You can keep up with Devika by following her on Instagram here and Facebook here.

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